Here's something from a recent NY Times article about food trends, that convenient sizes and smaller portions are generating greater sales (well... not all the time):
But just making a product convenient and widely available does not guarantee success. A notable flop was IncrEdibles Push n' Eat eggs on a stick, which various food and packaging trade magazines hailed as one of the most innovative new products of the new century. Manufactured by Breakaway Foods, now defunct, of Columbus, Ohio, it looked like scrambled eggs stuffed into an empty toilet-paper roll. Consumers were supposed to push the eggs up from the bottom, using an attached stick.
"People want convenience, but they still eat with their eyes, and that just looked too weird," Mr. Podeschi said. [Podeschi is a senior vice president for merchandising for 7-11.]
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Anybody tried that item? What are your favorite food items you eat on the go? I'm partial to Nature Valley granola bars.
Posted by raacluse at November 5, 2003 10:30 PMI like wheat bread and nutella.
Whenever I see one of those premade, packaged, de-crusted pb&j sandwiches, I always have to point them out.
Posted by: andrew at November 6, 2003 01:28 AM